{"product_id":"redefining-global-strategy-crossing-borders-in-a-world-where-differences-still-matter","title":"Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter","description":"\u003cp\u003eWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this semiglobalized world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: * Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. * Tracking the implications of particular border-crossing moves for your company's ability to create value. * Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter \u0026amp; Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.\u003c\/p\u003e","brand":"Pankaj Ghemawat","offers":[{"title":"Als nieuw \/ Hardcover","offer_id":57440066535773,"sku":"2311032","price":15.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1144\/2178\/products\/Screenshot-2023-11-06-at-15-22-48.png?v=1746198261","url":"https:\/\/www.thekingofbooks.com\/products\/redefining-global-strategy-crossing-borders-in-a-world-where-differences-still-matter","provider":"The King of Books","version":"1.0","type":"link"}