How to Brand Nations, Cities and Destinations – boekcover – Teemu Moilanen – ISBN 9780230220928 – hardcover – als nieuw
Teemu Moilanen

How to Brand Nations, Cities and Destinations

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Omschrijving

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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Productbeschrijving

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.